OmniRead secures investment for new product development to enter new markets in Europe and beyond
At the new Enterprise Europe Network for North East of England, OmniRead Group Ltd were our very first clients seeking finance for innovation. We assisted OmniRead to successfully secure a £91,000 Grant for Research and Development (GRD), from One NorthEast, for their new product development activities. The grant funding was complemented further by North East Finance who invested £150,000 via their Three Pillars Fund - which formed the commercial match required for One NorthEast's GRD.
OmniRead are now in the process of developing a unique internet-based software solution with the ability to assess, assist and improve the reading capabilities and speed of inidivduals, particularly people using computer screens and mobile devices.
White is not the optimal background colour for reading text for most people. OmniRead has demonstrated that it is possible to identify, in an objective way, the optimal background colour characteristics of the person’s computer display which maximises that person’s reading performance. This process is protected by international patents. OmniRead's internet-based solution will enable users to personalize their computers and mobile devices for optimal reading - significantly enhancing their speed of reading.
The benefits of the solution to the user includes:
- To enhance the user’s reading proficiency and comprehension
- Improve a person’s reading fluency and stamina,
- Reduce the reading fatigue and visual stress for known conditions e.g. dyslexia, migraines, eye/neck aches and photophobia
- Make reading a more productive and pleasurable experience.
Mark Kelk, OmniRead’s CEO commented “Using OmniRead’s ‘objective’ software, people’s reading efficiency can be enhanced through the adoption of ‘tuned’ background colours on computers or through the use of near equivalent matched colour transparencies for use with printed texts. From consultations to date, we have been able to improve people’s reading fluency quite substantially; often in excess of 40%”.
Gillian Kears, Business Innovation Manager at Enterprise Europe Network for North East of England commented “We are very pleased to have supported OmniRead in their efforts to acquire funding for their Research and Development activities. We strongly believe in the potential OmniRead’s software products have in changing the way people read”.
